Coachbuilding Renaissance

During the early days of the automobile (1890–1940), coachbuilding—the construction of bodywork for a vehicle—was as vital a part of the automobile industry as the manufacturers of the chassis and running gear themselves. Stand alone coachbuilding companies, not only fulfilled a vital need in the early manufacture supply chain, but they also provided the well-heeled a way to make their utilitarian motorized coach, more distinctive and luxurious, while also making it stand out from the rest. However, after World War II (and the resultant major advances in manufacturing techniques), demand for bespoke coachwork withered to the point that coachbuilding was all but wiped off the automotive landscape. Yet, I think I’m starting to see a potentially bright future for its renaissance.

You may recall that a few months ago, I wrote in this space about the groundswell shift coming, now that so many countries and manufacturers have committed to moving away from internal combustion engines and adopting electric/hybrid powered vehicles. At the same time, there appears to be ever more certainty that autonomous vehicles will also become a major force in the automotive world. Stick with me as we step through the looking glass.