“MAYA –Most Advanced, Yet Acceptable”– was the acronym industrial designer Raymond Loewy used to describe his design philosophy. To catch the eye of the consumer, he believed a design had to be the “most advanced,” but too advanced could mean failure, since the design might not be widely accepted. There are many examples of both advanced-and-acceptable design and advanced-and-unacceptable. The advanced-and-acceptable tended to be aesthetically streamlined while the advanced-and-unacceptable were more aerodynamically streamlined. This feature will focus on two of each: two very advanced American automobiles that were very aerodynamic and two whose streamlining was much more aesthetic. Despite their differences, all four automobiles would be classified as Art Deco.
Chrysler Airflow and Lincoln Zephyr
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