Barrett-Jackson will hold a new auction in Reno, Nevada on August 8-10, 2013, held in the conjunction with the Hot August Nights automotive festival. The inaugural Hot August Nights Auction Presented by Barrett-Jackson will replace the Orange County auction.
“The only missing piece in Hot August Nights’ successful puzzle was a Barrett-Jackson Auction,” said Craig Jackson, Chairman and CEO of Barrett-Jackson. “Our collectors in Canada, Seattle, San Francisco and the Silicon Valley have been asking — for decades — for an auction in their region. The partnership with Hot August Nights provides the perfect atmosphere of automotive passion to make that happen.”
The Hot August Nights Reno Tahoe opportunity for Barrett-Jackson signifies the next evolution in its series of collector car auctions around the U.S. The auction quickly outgrew the Orange County Fairgrounds, expanding beyond both the site and the tent that the company had to bring in. Barrett-Jackson selected Hot August Nights to serve its buyers in California, the Pacific Northwest and the Southwest, as well as the audience that already attends the annual Reno Tahoe event.
“Orange County has been good to Barrett-Jackson and Southern California will remain an important market for us,” said Steve Davis, president of Barrett-Jackson. “Though it is time to expand our physical footprint, we do value our partnership with the City of Costa Mesa and the OC Fair and Event Center.”
This isn’t the first time that Barrett-Jackson has had to evolve in order to meet growth demands. From 2001 to 2004, Barrett-Jackson held a Southern California auction at the Petersen Automotive Museum and then due to popular demand returned to Southern California with the Orange County Auction in 2010.
Now in its 27th year, Hot August Nights combines the classic cars and classic sounds of the ’50s, ’60s and ’70s creating the world’s largest event dedicated to “celebrating America’s love affair with cars and rock ‘n’ roll.” The event draws hundreds of thousands of visitors each year to Northern Nevada to participate in organized cruises, drag races, show-n-shines, concerts and more.
“Since 1986, Hot August Nights has evolved into one of the most celebrated classic car entertainment experiences in the world and has become synonymous with the Reno Tahoe community,” said Tony Marini, executive director of Hot August Nights. “Over the past two years we’ve had the opportunity to work with some of the businesses and companies we admire most in the automobile industry to take this event to the next level. Bringing Barrett-Jackson and its loyal fan base to Hot August Nights creates a long-term partnership that will further establish both brands as the leaders in their respected fields.”
Hot August Nights Auction Presented by Barrett-Jackson will be held August 8-10, 2013 at the Reno-Sparks Convention Center in Reno, Nevada. Consignments are being accepted now and tickets will be available in Spring 2013.
For more information about Barrett-Jackson and to purchase tickets to the event, visit www.barrett-jackson.com or call (480) 421-6694. For more information on Hot August Nights and to register for the event, visit www.hotaugustnights.net or call (775) 356-1956.
[Source: Barrett-Jackson]
