On October 23, H&H Auctions sold the 1922 Brough Superior SS80 known as “Old Bill” for £291,200 Grossing nearly £4 million between them, H&H’s two auctions at IWM Duxford this year have seen the firm establish several world record prices. However, the most important of these is undoubtedly the £291,200 ($462,000) making it the most expensive motorcycle ever sold at auction.
Known the world over as “Old Bill” the motorcycle in question was owned and raced by marque founder George Brough. Appearing on the open market for the first time in over 50 years, it drew the interest of potential buyers from three continents. Keenly contested both in the room and on the telephone, “Old Bill” is now the centerpiece of a significant overseas collection.
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