In celebration of Ferrari’s 70th Anniversary, and with Ferrari President and CEO Sergio Marchionne, Vice President Piero Ferrari, Director of the London Design Museum Deyan Sudjic and Mayor of Maranello Massimiliano Morini on hand last week for the unveiling, the Ferrari Museum of Maranello has opened two new exhibitions — “Under the Skin” and “Infinite Red.”
The Ferrari Museums enjoyed a record year for attendance in 2016, with more than 478,000 visitors worldwide, 344,000 of whom went to Maranello, so in response to the growing public demand, the Museum’s spaces have been enlarged by more than 600 square meters to a total of 4,100 square meters, creating a new wing that connects to the existing structure by means of a great continuous glass facade, and a new museum itinerary. In addition, a multifunctional space of about 300 square meters has been built that can host up to 250 people for events, conventions and educational activities. The refreshments area and the Ferrari Store are also completely new.
The “Under the Skin” exhibition, created in partnership with the London Design Museum, recounts the creative and engineering development of Ferrari down through the years with a series of exceptional cars, beginning with the 125 S, the marque’s first car. Technical drawings from the historical archive of the Prancing Horse join with design models and the Wind Gallery to show the evolution of styles and technologies over the years. The exhibition will move to the London Design Museum in November.
The “Infinite Red” exhibition celebrates the 70-year history of the marque with some of Maranello’s most exclusive creations for track and road. The Formula One cars on display range from the 500 F2, with which Alberto Ascari won the first World Championship for drivers in 1952, to the F2004, the Ferrari that concluded Michael Schumacher’s epic run of world titles. Among the GT cars, visitors can admire various models from the 250 family, such as the 250 GT Berlinetta “Tdf” that dominated races in the second half of the 1950s, its evolution the 250 GT Berlinetta SWB and the 250 GTO, a collectors’ favorite. The present-day aspect of the exhibition features a number of limited special series such as the F50, the Enzo and the latest, the LaFerrari. The exhibition “Infinite Red” is open until the end of the year.
The Ferrari Museum is open every day from 9:30 a.m. to 7 p.m. (although from November to March it closes at 6 pm). For further information, please contact Jason Harris, PR Manager Ferrari North Europe, at Jason.harris@ferrari.com
